(Im)Pulse — Market Analysis · Kim Gorchs

Digital Authors LLC  ·  Market Analysis

(Im)Pulse

Market Search & Book Positioning Report  ·  Kim Gorchs

$236kMarket monthly earnings
7,448Genre searches / month
13Best competition score
9Winnable positions
01 · The Market

Holistic wellness books

This is the genre (Im)Pulse lives in. Real buyers, real money, proven demand. Kim's book doesn't compete at this broad level — but it rides this wave.

KeywordSearches / moAvg monthly earningsCompetition score
holistic wellness book2,198 – 7,448$164,566 – $236,36044 – 56
holistic guide to wellness book2,531$196,26856
holistic health2,397$188,62777
holistic health and wellness1,700$76,60174

Buyers in this genre are already primed for body-based, holistic approaches to wellbeing. This is the umbrella (Im)Pulse sits under. The market is proven. Now we find where Kim fits inside it.

02 · The Umbrella

Where Kim's buyer lives

Within the holistic wellness market, this is the specific buyer for (Im)Pulse — couples seeking healing, reconnection, and a body-based approach that doesn't feel like more work.

KeywordSearches / moAvg monthly earningsScoreWhy it matters
self help books for couples4,112$25,84565Large umbrella — Kim's buyer is here
spiritual healing book for couples1,157$13,70658Tone match — non-clinical, presence-based
healing books for couples1,663$6,67263Direct emotional match
couple healing2,514$21,95665High volume, active buyers
secure attachment couples book1,069$9,91125Safety + connection — Chapter 6 & 12
intimacy book for couples1,311$2,19257Direct match — Parts II and III
03 · The Reader

Who buys this book, what they feel, and what Kim gives them

Before positioning the book, we need to know exactly who is picking it up — and why. Kim already described this reader perfectly in her manuscript. Here it is translated into pitch language.

Who they are

Couples — long-term partners or newly finding their way

Already yoga, meditation, or somatic-aware — open to body-based approaches

Emotionally intelligent — they've done the inner work, individually

Navigating different levels of need — one wants closeness, one needs space

Stressed, fatigued, or in a life transition — grief, health, a big change

What they feel

"We love each other, but something feels a little distant."

"We talk a lot and still don't feel met."

"Touch has become functional, rushed, or goal-oriented."

"I'm tired of trying. I just want to feel close."

"We love each other and still feel out of sync."

What Kim delivers

A practice that doesn't require talking about it — touch does the work

No fixing, no performing — just presence and rhythm

Step-by-step exercises a couple can do tonight — no training needed

A nervous system explanation that finally makes sense — no jargon

Reassurance: nothing is broken. Something is asking to be felt.

What makes (Im)Pulse different from every other couples book: it doesn't ask them to work harder. It asks them to stop. Every competitor promises a framework, a technique, a method to fix the relationship. Kim's book says: you don't need to fix anything. You just need to arrive. That is the rarest promise in this market — and the one this reader has been waiting for.

Core Promise · The sentence this book is built on

"We still love each other,
but fell out of touch."

This is not a book about fixing a broken relationship. It's a book for couples who already have love — and want to find their way back to each other through the body. That distinction is Kim's entire positioning advantage. Every competitor in this market promises to repair something. (Im)Pulse starts from a different premise: nothing is broken. The distance is real, and it has a remedy that doesn't require years of therapy or a crisis to justify it.

The market they avoid

Couples in crisis — therapy, divorce, betrayal

Kim's buyer

Couples who love each other — and want to feel close again

The remedy

Pulsing — a somatic practice that works before words do

04 · Positioning

Where (Im)Pulse can win

Real search volume. Winnable competition scores. Direct content match. These are the positions (Im)Pulse should own.

KeywordSearches / moAvg monthly earningsScoreContent match
somatic therapy for couples307$2,14913The whole book — easiest position to win
somatic for couples945$4,05756The whole book — different word for pulsing
nervous system regulation book1,411$8,38249Part I + Chapter 4
couples book to reconnect1,399$5,42766The core premise
secure attachment couples book1,069$9,91125Chapter 6 + Chapter 12
holistic relationship book1,005$10,09265Overall positioning
spiritual healing book for couples1,157$13,70658Kim's tone and philosophy
relationship workbooks for couples612$15,02462Appendix + exercises

"Somatic therapy for couples" — competition score of 13. Almost no one owns this position. Buyers are searching. Kim's manuscript is a direct match. This is her open door.

05 · Positions to Avoid

Where not to compete

These positions are either too crowded to enter or carry no meaningful search volume. Kim's terminology belongs inside the book — not in the title.

PositionSearches / moWhy to avoid
holistic partner pulsing< 100Kim's own term — buyers don't know this word yet
co-regulate nervous system< 100Practitioner language, not buyer language
somatic connection couples< 100No search demand
bodywork couple book< 100No search demand
couples therapy workbook1,718Score 100 — completely locked out for new authors
self help books for couples4,112Score 65, 50,000+ competitors — too broad to enter directly
06 · Manuscript vs. Market

Where the manuscript matches market demand

The good news first. Kim's content is strong and the market fit is real. Here is where (Im)Pulse directly speaks to what buyers are already searching for.

Couples reconnection · 1,399/mo

The entire book — core premise of Parts I, II, III, and IV

Nervous system · 1,411/mo

Chapter 1 (co-regulation), Chapter 4 (rhythm soothes faster than words)

Somatic for couples · 945/mo

Body-based touch practice throughout — the same concept, called "pulsing"

Secure attachment · 1,069/mo

Chapter 6 (consent & communication), Chapter 12 (repair after conflict)

Spiritual healing couples · 1,157/mo

Poetry intros, "nothing is broken" philosophy, gentle non-clinical tone

Non-sexual intimacy

Explicitly addressed in the FAQ — a genuine market differentiator

What needs to improve for visibility on the book market

Current situationWhat to improve
Title uses "Holistic Partner Pulsing™" — zero searchesSubtitle must carry buyer language: reconnect, somatic, nervous system, intimacy
Subtitle "For couples" is too thinSubtitle should contain 2–3 keyword phrases written naturally
"Somatic" never appears in the outlineUse "somatic" in at least 2 chapter titles — it's the word buyers use
Chapter titles are conceptualReframe as reader outcomes: "Why gentle rhythm works when words don't"
Manuscript reads like a training manualSame content, lighter tone — the buyer is a curious couple, not a bodywork student
07 · Title

Keep (Im)Pulse. Change what follows.

(Im)Pulse is clever, memorable, and worth keeping. The wordplay between impulse and pulse is meaningful and distinctive. What needs to change is the subtitle.

Current — invisible on the book market

(Im)Pulse: A Practical Guide to Co-Regulate Your Nervous System with Holistic Partner Pulsing™ — For couples

Suggested direction

(Im)Pulse

A Body-Based Guide for Couples Who Want to Feel Close Again — Through Touch, Rhythm, and Nervous System Regulation

The Holistic Partner Pulsing™ trademark belongs inside the book — on the copyright page, in the introduction, throughout the content. It doesn't need to be in the subtitle to be protected or recognized.

08 · Book Outline

Market-relevant book outline

Same content. Different door. Each chapter follows the same rhythm: introduce the concept in plain language, anchor it with a personal story, close with a couples exercise or checklist.

Chapter rhythm throughout: Concept (plain language) → Story (Kim's own or anonymized client) → Couples Exercise or Checklist.

IntroSomething is asking to be felt
Concept
Open with the core promise: "We still love each other, but fell out of touch." This is the first sentence the reader recognizes themselves in. Save the definition of pulsing for Chapter 2.
Story
Kim's own introduction — yoga, meditation, and the moment she first experienced pulsing. Personal, warm, not a biography.
Exercise
Couples reflection: "When was the last time your body felt safely held? Just notice what comes up."
01When closeness feels hard
Concept
Modern life keeps nervous systems in a constant low hum of stress. Why words often can't reach what the body is holding — and why that isn't anyone's fault.
Story
Kim's moment of discovering that the deepest rest she had ever felt came not from a conversation but from 60 minutes of gentle rhythm. "I can't believe no one told me about this."
Exercise
The 2-Minute Arrival: Sit facing each other. No phones. No agenda. Just notice what your body feels right now. Neither of you needs to speak.
02What this practice is (and isn't)
Concept
Holistic Partner Pulsing is not therapy, not massage, not fixing. The body already knows how to heal — it just needs the right conditions.
Story
A couple who had tried every communication framework and still felt stuck. "The first time we pulsed together, neither of us said a word. For the first time in months, we both felt met."
Exercise
Checklist: Is this practice right for us right now? A short yes/no covering readiness, physical safety, and consent.
03Your nervous system in plain language
Concept
Fight, flight, freeze — in plain language. Why rhythm soothes faster than words. Co-regulation: two nervous systems can settle each other, like tuning forks.
Story
Kim watching the moment a client's body lets go. "The jaw softens. The breath drops. It happens in the body before the mind registers it."
Exercise
The Breath Sync: Sit close. Breathe normally for two minutes. Notice if your breath begins to find the same rhythm as your partner's. No forcing. Just noticing.
04Where this comes from
Concept
Brief, story-based history — ancient rocking practices to Trager, Breema, Tovi Browning. A story, not a lecture. Humans have always known that rhythm heals.
Story
"This practice didn't start with a certification. It started with someone holding a crying child and instinctively rocking."
Exercise
Reflection: Think of a moment you were rocked or gently held. What did your body feel? Write one sentence each, share if you want to.
05Giving without fixing
Concept
The most radical idea in the book: you are not here to help your partner. You are here to be with them. Presence over performance.
Story
Kim learning to pulse without trying to produce a result. "The hardest thing I had to unlearn was the idea that something needed to happen."
Exercise
The Witness Practice: One partner lies down, the other sits with one hand resting on their back. No movement. Three minutes. Then switch. One word debrief each.
06Consent, pace, and permission
Concept
Three things before any session: consent, a shared pace, and ongoing permission to stop. These aren't formalities — they're the foundation of real intimacy.
Story
A couple navigating different needs for closeness and space — how clear agreements before touch changed everything between them.
Exercise
Pre-Session Agreement Checklist: energy levels today, sensitive areas, a signal for pause or stop, a one-word intention each.
07 – 11The practice — step by step
Concept
What pulsing feels like (including nothing). Finding your own rhythm first. Setting up the space. Positions. The core pulses — Hip, Leg, Belly, Sacrum, Shoulder. Heart / Chest / Head introduced, taught in the online course.
Story
One story per chapter. "She felt nothing for twenty minutes. Then she started crying. Then she fell asleep. She woke up lighter."
Exercise
The Self Pulse (solo), Setup Checklist, Practice Round (10 min per position), guided 30-minute first full session with closing ritual.
12 – 14Living it
Concept
Pulsing in relationships — conflict repair, distance, life transitions. When the body speaks (back pain, fatigue, stress). Short sessions over long rituals — sustainability over ritual.
Story
A couple who began pulsing after a significant loss. "They didn't need to process out loud. They needed to be in the same room, in the same rhythm, without pressure to feel the right way."
Exercise
Disconnection Reflection (one sentence each). Body Check-in before sessions. Weekly rhythm suggestion — soft intention, not a schedule.
09 · Summary

What this means for Kim

The market
Real, proven, active. Holistic wellness and couples healing is a strong and growing book category.
The content
Solid. Thorough, well-structured, philosophically clear. No gaps in substance.
The title
(Im)Pulse is clever and worth keeping. The subtitle needs to carry buyer language to be found.
Biggest opportunity
"Somatic therapy for couples" — score 13, real searches, almost no competition. Own it.
The tone gap
Same content, lighter door. The buyer is a curious couple, not a bodywork student.
The differentiator
"We are not here to fix anything." Every competitor promises to fix your relationship. Kim doesn't. Lean into it.
The upsell
Book → online course structure is smart and well-designed. Keep it exactly as is.
The core promise
"We still love each other, but fell out of touch." This is the sentence the entire book is built on — and the positioning no competitor owns.
10 · Roadmap

What happens when Kim says yes

The journey from manuscript to published book runs in parallel streams — writing and platform building happen simultaneously, so by the time the book is ready, the audience is too.

Day 1

Kickoff — manuscript & platform

The moment Kim says yes, two tracks open simultaneously. We do a deep manuscript review — structure, positioning, tone, chapter flow. At the same time we set up the content and visibility system that will build her audience while she writes.

Manuscript review Positioning brief Visibility strategy Content calendar
Month 1–24

Writing + development editing — in parallel with platform growth

Kim writes chapter by chapter, in her own rhythm. After each chapter she receives a deep development edit — not just grammar and flow, but structure, reader experience, tone calibration, and market positioning. Is this chapter speaking to the buyer? Does it follow the concept → story → exercise rhythm? Is the language accessible without losing Kim's voice?

Kim writes

One chapter at a time, in her own pace. No deadline pressure. The writing takes as long as it needs — up to 2 years.

We deliver

Detailed development feedback per chapter — structure, tone, reader experience, market fit. Back and forth until it's right.

Chapter-by-chapter dev edit Tone & voice calibration Market fit checks Audience building Email list growth
Manuscript done

Final proofread & line edit

When Kim feels the manuscript is complete, we move to the final proofread and line edit. This is the polish pass — consistency, flow between chapters, language precision, and a final check that every chapter speaks to the identified buyer. The manuscript goes in as Kim's voice and comes out clean, professional, and ready to design.

Final proofread Line edit Consistency check Reader flow review
Design phase

Interior layout, design elements & cover

The book gets designed inside and out. Interior layout uses design elements drawn from her genre — the somatic, holistic wellness, couples space. Typography, white space, exercise formatting, checklist styling. Then the cover — designed to compete visually with the bestsellers in her category and to stop a scroll on Amazon.

Interior design

Layout, chapter openers, exercise boxes, checklist design, illustration notes, genre-appropriate typography

Cover design

Front, back, spine. Designed to sit alongside bestsellers in the holistic wellness couples category — and win the comparison.

Interior layout Genre design research Cover design Print & ebook formats
Launch

Book launch strategy — visibility, ads & momentum

Launch is not a day — it's a 12-week campaign. ARC readers recruited from her audience leave reviews on launch day. Amazon keyword optimization, category selection, and pricing strategy are set before publish. Ads amplify organic momentum. The audience Kim has been building for 2 years finally converts.

Pre-launch

ARC readers, review strategy, Amazon optimization, pre-order setup, launch team

Launch week

Daily content, email sequence, ranking push, visibility ads, PR outreach to somatic & wellness podcasts

Post-launch

Sustained ads, bestseller category strategy, speaking & podcast pitching using the book as credential

ARC strategy Amazon optimization Launch campaign Visibility ads Podcast pitching
11 · Beyond the Book

What (Im)Pulse does for Kim's business

A book is not just a product. For Kim, (Im)Pulse is a business lever — one that works in multiple directions at once.

Authority in her field

Kim becomes the published expert on somatic reconnection for couples. In a field where most practitioners only have a course or a website, a book makes her the reference point. Conference invitations, podcast features, workshop bookings, and retreat headlining all follow a published book.

Client conversion tool

The book is the best sales page Kim will ever have. A couple reads it, tries the exercises, feels the shift — and wants more. That's when they find the online course, a 1-on-1 session, or a retreat. The book converts cold readers into warm clients at scale, 24 hours a day, without Kim doing anything.

Opening new markets

Kim currently reaches clients through direct outreach and her online presence. A published book opens Amazon's global distribution — buyers in the US, UK, Australia, Germany, and beyond, none of whom would ever have found her otherwise. The book is a 24/7 international presence.

Legitimizing the method

Holistic Partner Pulsing™ is Kim's proprietary method. Right now it lives in a course and in sessions. A published book makes it a recognized, citable practice — the way other somatic methods have become mainstream through books. This is how the method outlasts any single practitioner.

Practitioner training pipeline

Couples read the book, love the practice, and want to learn to teach it. The book becomes the entry point to Kim's practitioner training — a higher-ticket offer that only exists because the book created demand for it. A published method attracts students who want to carry it forward.

Speaking & retreat positioning

Kim already facilitates retreats. A published book repositions her from workshop facilitator to keynote speaker and retreat headliner. Wellness festivals, couples retreats, somatic conferences, yoga teacher trainings — all of these book published authors first. (Im)Pulse opens those doors.

"The book doesn't replace Kim's work. It multiplies it."

Every session Kim does, every retreat she facilitates, every course she sells — the book makes all of it more valuable, more visible, and more credible. And while Kim sleeps, the book is on Amazon, doing the work of introducing her method to the world.

FREE GUIDE

Get booked on podcasts —
without a publicist.

The step-by-step guide non-fiction authors use to build authority, reach new readers, and turn their book into a business asset.

  Podcast outreach templates
  How to pitch your story angle
  Weekly publishing tips in your inbox

Join 1,000+ non-fiction authors already getting weekly insights.